StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Global Advertising Industry - Assignment Example

Cite this document
Summary
As the paper "Global Advertising Industry" tells, the marketing field has changed a lot during the past decade. We are currently living in the economic cycle called the broadband age. Online and cellular advertisements are two of the marketing trends companies face today…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.7% of users find it useful
Global Advertising Industry
Read Text Preview

Extract of sample "Global Advertising Industry"

Professionals in the marketing field must focus on education more than ever due to the rapid changes in the industry. A bachelor’s degree is the minimum requirement needed to work in the advertising industry. A master’s degree opens up many opportunities for professionals in this field. The average salary of a marketing advertising executive is $67,014 (Salary).

The global economic crisis of 2008-2009 affected the economy a lot. In the marketing field, the impact was devastating. Massive layoffs left thousands of workers in the marketing field out of a job. The downsizing initiatives put a lot of pressure and added workload on the marketing departments of many organizations. Another variable that was affected by the recession was overall marketing spending. Cost-cutting initiatives lowered the money available to spend on advertising.  Customers affect the products and services provided by companies. Customer taste and preferences are two variables used by marketers in the design process of new products (Kotler). Marketing should become the responsibility of the entire work staff. Word-of-mouth advertising and placing advertising material on employees’ cars are two ways to increase employee involvement in marketing activities. “Word-of-mouth advertising is important for every business, as each happy customer can steer dozens of new ones your way” (Entrepreneur). The customer’s needs and wants can impact advertisers because that input can be used to create products that companies desire.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“DQ1 Questions Assignment Example | Topics and Well Written Essays - 250 words”, n.d.)
DQ1 Questions Assignment Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/marketing/1587271-dq1-questions
(DQ1 Questions Assignment Example | Topics and Well Written Essays - 250 Words)
DQ1 Questions Assignment Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/marketing/1587271-dq1-questions.
“DQ1 Questions Assignment Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/marketing/1587271-dq1-questions.
  • Cited: 0 times

CHECK THESE SAMPLES OF Global Advertising Industry

The impact of advertising on children and youth

Advertising to the Young Audiences Advertising to the young audiences, that is to the children and the youth has been proved to be quite beneficial for the advertising industry throughout the globe.... It has been apparently observed in this similar circumstance that the advertising industry spends nearly about $12 billion per year on making advertisements particularly targeting to the... This thesis will be aimed at assessing the linkage between advertising initiatives through TV, internet as well as print media and the development of children/youth from a social perspective taking into account the various measures recently adopted by governmental bodies, industrial communities....
25 Pages (6250 words) Thesis

Cosmetic Industry Advertising Analysis- Prime focus on L'Oreal

Cosmetic industry Advertising Analysis- Prime focus on L'Oreal The consumer will initiate the buying decision and make the purchase, only if their mind is enticed through their eyes, ears and even nose.... This appears even more relevant to the companies in the cosmetic industry.... Among the many industries, the cosmetic industry is an ever expanding one, as the desire of the people to look as well as feel good has been increasing, irrespective of gender, age, culture, etc....
4 Pages (1000 words) Essay

The Importance of Online Advertising to Hospitality and Tourism

This essay describes how the Internet has changed hospitality industry and especially in the sphere of its advertising.... Without a web-based presence it is unlikely that a hospitality industry entity would have success in this globalized and interconnected world.... The internet provides a space in which an aspect of the hospitality industry can open up the information about their services to the consumer without having to contact a human element....
7 Pages (1750 words) Research Proposal

Advertising and the consumer society

According to Fromm and Garton (2013), in 2012 alone, approximately $557 billion was used in global advertising operations.... advertising and the Consumer Society Name Institution Date advertising and the Consumer Society Reaction to the article “Confessions of an Ad Man and Five Reasons Why advertising is Good for us” Introduction Advertisements are a common facet.... advertising and the Consumer Society Name Institution Date advertising and the Consumer Society Reaction to the article “Confessions of an Ad Man and Five Reasons Why advertising is Good for us” Introduction Advertisements are a common facet whose validity is rarely questioned by viewers today....
6 Pages (1500 words) Essay

Diverse Portfolio of Omnicom Group

These leading international brands are amongst the organization's clients that have made or helped reinforce the position of the company in the Global Advertising Industry.... The three global brands have a very strong brand presence, particularly in marketing, corporate communications, and the advertising industry.... In fact, their companies: TBWA Worldwide, DDB Worldwide, and BBDO Worldwide have won over fifty awards, including the Grand Prix award which is known to be the highest award an advertising agency can be awarded in the advertising industry....
3 Pages (750 words) Essay

Direction of the Company Avid Technologies Inc

The key issue faced by the organization in the European market is the regulations with respect to the competition law that hinders its growth in the media industry of European Union nations.... The company generates revenue mainly through the production and distribution of digital media to clients in the film industry, games industry and other media related commercial business markets....
5 Pages (1250 words) Essay

H&M and Its History of Advertising

Thus, when he went back to Sweden, Persson established the clothing business Hennes, which has then grown over the history of fashion industry development, rebranding itself from Hennes to Hennes & Mauritz (H&M) in 1968, after Hennes first purchased another Swedish men's sportswear named Mauritz Widforss, and with this acquisition, came the diversification and expansion of the product portfolio for Hennes & Mauritz.... The expansion of the company internationally started in the 1950s when the company ventured into different territories of Europe, where it could also acquire other businesses in the fashion industry line, to enhance its product offering in the new territories....
5 Pages (1250 words) Admission/Application Essay

Building a Digital City

The prime intent of this research paper 'Building a Digital City' is to critically explore the different aspects of the advertising industry and the advertising media sector of New York City.... The advertising industry is playing an imperative role in the global media landscape.... Founded in the year 1891, BBDO is currently performing its exceptional role in the global advertising and media sector across 81 overseas territories.... In order to critically analyze the sector, the study explores and focuses on making further research about the themes that are undertaken to provide a brief overview of advertising media in NYC....
8 Pages (2000 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us