StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Concept of Testing in Marketing - Essay Example

Cite this document
Summary
The paper "The Concept of Testing in Marketing" highlights that generally, from the collected data consumers between the ages of 15-30 will make easy customers as they prefer juice over tea, are more willing to spend on beverages and have an open mind…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
The Concept of Testing in Marketing
Read Text Preview

Extract of sample "The Concept of Testing in Marketing"

Survey 

Age group

15-30

Age group

40 and above

What type of beverage do you prefer

Cold juice to beer

Hot tea and coffee

How many times a week do you purchase a beverage

12 -20 with an average of 10

7 -14 with an average of 8

How much will you pay for a beverage

Average $8

Average $10

Do you have any preference for organic foods

The majority were not bothered. 

Yes majority were keen on organic foods

Are you open to new varieties

The majority were open to it

The majority refused or were reluctant to change

The older generation though has more disposable income and prefers hot beverages with as much as 45% preferring hot tea regardless of the weather. However, with an average market price of $4 for one box and a projected sale of 10 – 25 boxes the first week of sale for easier marketing of the ideal target group the strategy should make it look hippy and cool to drink apple juice. However there is no need for trade mark as the maker share is small like Eden juice, made using the fresh tastiest apples that are naturally ripened in the orchard. No sugar, coloring, or preservatives are added. Tastes so good you will order another one. 

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Group project Essay Example | Topics and Well Written Essays - 250 words - 4”, n.d.)
Group project Essay Example | Topics and Well Written Essays - 250 words - 4. Retrieved from https://studentshare.org/marketing/1663383-group-project
(Group Project Essay Example | Topics and Well Written Essays - 250 Words - 4)
Group Project Essay Example | Topics and Well Written Essays - 250 Words - 4. https://studentshare.org/marketing/1663383-group-project.
“Group Project Essay Example | Topics and Well Written Essays - 250 Words - 4”, n.d. https://studentshare.org/marketing/1663383-group-project.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Concept of Testing in Marketing

Models and Concepts Affecting the Pricing Decisions of Manac Plc

'The pricing decision is a critical one for most marketers, yet the amount of attention given to this key area is often much less than is given to other marketing decisions.... However, pricing decisions have vital consequences for the marketing organization and the concentration given by the dealer to pricing is just as significant as the concentration given to extra identifiable marketing actions.... Some significant causes that affect pricing include the Most Flexible marketing Mix Variable: For dealers, price is the large amount variable of all marketing choices....
12 Pages (3000 words) Essay

Concept and product testing

The research undertaken for testing the concept of the product turned out to be positive.... Concept testing involves conducting a research in the market for the product idea.... It simply means testing the idea in the market among the people.... oncept testing involves conducting a research in the market for the product idea.... It simply means testing the idea in the market among the people.... Similarly, product testing also consists of conducting a research on the product....
19 Pages (4750 words) Essay

Explain a Marketing concept for MKGT 3000

After arriving at a satisfactory working design the business analysis demonstrated that the concept would not become economically feasible unless the design incorporated readily available recycled plastics and materials.... After a particular product idea or concept is chosen based on customer acceptance a market strategy analysis is devised in order to devise a cost effective marketing strategy that is tailored to the targeted market segment.... Afterward concept testing is performed where the product concept is presented to a panel of your target customer base and their reactions and comments are gauged....
2 Pages (500 words) Essay

Cultural Analysis and Economic Analysis, New Product Development Process

igh costs of marketing have also been made in setting up the promotional expenditure and distribution system.... This includes Internal External Top executives Non-competitive firms Public Production staff Entire members of staff Market or supplier intermediaries Patent applications Competition Freelance inventors Consultants When an organization or a group planning to introduce a new product in the market seeks to try new ideas on top of what they have there are marketing research techniques that may be applied i....
10 Pages (2500 words) Essay

The Concept Of Marketing Mix

The paper "the concept of Marketing Mix" discusses marketing concepts as one of the important aspects of marketing.... The first objective in marketing is discovering the needs of prospective consumers.... The second objective in marketing is satisfying the needs of targeted consumers.... marketing is an organizational function and a set of process for creating, communicating and delivering value to customers and managing customer relationships....
8 Pages (2000 words) Case Study

Product Concepts and Developing and Managing Products

Concept Development and testing in this staging concept of the chosen idea is developed and it is tested in the sample customers.... Whereas the main reasons behind the success of a product include excellent product features, value for money, proper marketing strategies, full support from top management, etc.... These are idea generation, idea screening, concept development, and testing, marketing strategy, and financial analysis, product development, test marketing, commercialization....
2 Pages (500 words) Assignment

Cost of Quality SLP

Candler was so aggressive in selling the products and open up new markets, the concept of Improving the Cost Quality in the Coca-Cola Company s and number submitted the concept of improving the cost of quality in the Coca-Cola Company Introduction Coca-cola Company was invented by an Atlanta pharmacist called John Pemberton in (1886) where it was invented as a caramel-colored and also carbonated soft drink.... The Coca-Cola Company also introduces the market mix which is the famous phrase in marketing and is also referred to as the 4ps....
2 Pages (500 words) Assignment

Concept testing

Our sample size of 16 adults who currently have children's age of between 3 to 12 were interviewed in an one-on-one interview method for the concept test....  However, there are few potential limitations of the concept test.... Moreover, customers reactions towards the concept might be biased which might cause more biased results on the concept testing due to small sample size.... oncept SelectionAfter the concept test, there were various results that were found from the survey carried out....
1 Pages (250 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us