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Marketing Focusing on the Market Research Society - Essay Example

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This paper 'Marketing Focusing on the Market Research Society' tells us that all market research society’s activities in the field are regulated by strict ethics and code of conduct regulations that aim at the production of quality and reliable research as well as protect vulnerable individuals.
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Marketing Focusing on the Market Research Society
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Extract of sample "Marketing Focusing on the Market Research Society"

The key areas that MRS focuses on in the protection of vulnerable people are consent and protection of personal data. By the MRS code of conduct, researchers should ensure that participation in the research is based on voluntary and informed consent.  On the other hand, MRS always recognizes young people and children as vulnerable individuals. As such, consent from a parent or guardian is required before research. Researchers are advised not to involve minors in studies on products and topics which are prohibited for their age group (Sarstedt & Mooi, 2014).

MRS has invested a lot of resources and time in ensuring that the business research sector appreciates and understands the data protection laws. MRS offers training programs, legal and standards briefings, and guidance to members of the research community. Additionally, MRS provides regional campaigns on the themes of data security and data protection. Although MRS recognizes the need to update the current laws because of advancing technology in the field, the business should not overlook the current framework. When businesses have a clear understanding of the code of conduct in the research field, they can conduct and make decisions on data collection and use, with confidence that they meet the legal responsibilities. It is not only the businesses that benefit but also the vulnerable parties involved in the research.

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(“Focusing on the Market Research Society (MRS), does its code of Essay”, n.d.)
Retrieved from https://studentshare.org/marketing/1681631-focusing-on-the-market-research-society-mrs-does-its-code-of-conduct-play-an-effective-role-in-governing-research-in-this-country-and-so-help-protect-vulnerable-groups
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